January 25, 2013 @ 9:00 am – 3:00 pm
Elihu Harris State Building
1515 Clay Street
Oakland, CA 94612
Heidi Nutters
(415) 338-3511


Even the strongest message won’t deliver itself! Developing communication techniques for effective outreach can be a major challenge for planners, managers and scientists. Learn how the pros plan outreach campaigns, measure their accomplishments, and do it even better next time. More than a Message provides a conceptual framework and practical tips to get the most out of the dollars and hours you put into your communications and outreach. The techniques presented in the workshop will help turn those blank stares into nodding heads – to reach your target audiences and inspire them to action on pressing environmental issues facing all of us.


Part 1: Learn to take aim at target audiences – selecting the right delivery tool for the task at hand. Participants will discover the strengths and weaknesses of a wide array of communication approaches for delivering effective and engaging outreach messages to your audiences.

Part 2: Learn the lifecycle of a message out in the wild – and how to predict the measure the number of people who notice and respond to your messages. Discover what it takes to turn simple actions into big steps that really make a difference.

Part 3: Learn the basics of developing messages to engage the public for one of your projects. Discover best practices for allocating your budget and get tips for how to get graphic designers, copywriters and other creative professionals to produce messages that have the style you want.

Note: This workshop is the second is the “Water Words that Work” series. The first training is being offered by our partners at the Elkhorn Slough NERR Coastal Training Program on January 22, 2013, and more info can be found here: http://www.elkhornsloughctp.org/training/show_train_detail.php?TRAIN_ID=WaDA56J


San Francisco Bay National Estuarine Research Reserve

California Coastal Conservancy


Mr. Erik Eckl