February 1, 2012 @ 8:30 am – 3:30 pm
San Francisco State University, Downtown Campus, Room 607
835 Market Street
San Francisco, CA 94103
Marina Psaros


Are you tired of struggling with message design and delivery? Would you like to learn what words work when communicating about water and coastal issues? Then attend Communicate With Water Words that Work on February 1st and let communication expert Eric Eckl show you how to make a splash with your communications!

For those trained in different disciplines, environmental communications for everyday citizens can be a frustrating challenge, but the Water Words That Work message method makes it much easier to succeed. It’s designed to turn those blank stares into nodding heads — to turn passive “environmental awareness” into pro-environmental behavior.

Workshop Overview

8:45 Sign in and coffee reception

9:00 Morning Session: Water Words That Work

Make a splash with your communications! Relearn the language that everyday citizens use and you’ll become more confident and successful as you set out to enlighten the uninformed and persuade the undecided to take a stand or take action on behalf of our rivers, lakes, and oceans. The Water Words That Work environmental message method is a four-step process for transforming professional language into action language that will help make your next fundraising, issue advocacy, and behavior change campaign a success.

12:15 Networking Lunch (provided)

1:15 Afternoon Session: Combat Communications for Conservationists

Conservation and controversy go hand in hand. Sooner or later, the mud will fly and your work and your reputation will be on the line. In this training, you will hone messaging skills you need to set the record straight and come out on top!


San Francisco Bay Coastal Training Program


Mr. Eric Eckl