March 4, 2014 @ 9:30 am – March 4, 2014 @ 5:00 pm
Elihu Harris State Building Room 2
1515 Clay Street
Oakland, CA 94612
Virginia Guhin
(831) 274-8700

The San Francisco Bay and Elkhorn Slough National Estuarine Research Reserve’s are excited to announce an innovative training series:

“Communicating Climate Change: Effective skills for engaging stakeholders, partners and the public” with Cara Pike of the Social Capital Project

This two-part training series will help you develop concrete solutions and strategies for your climate communication and outreach work and includes two stand-alone workshops held both in the San Francisco Bay and Monterey Bay areas. 

Day 2: Communicating Coastal Climate Impacts to Diverse Audiences

Oakland, CA

March 4, 2014

9:30am – 5:00pm


Continue the conversation with communications expert Cara Pike at the second session of this two part training!  Day two will focus on solutions to communication challenges such as climate skepticism, climate fatalism, and negative perceptions of public agencies.  Participants will delve into developing communication strategies. Using a unique case challenge approach, the training will explore problem-solving techniques and provide opportunities for collaboration among participants.

Workshop Format:

This 1 day workshop will be held at two locations, the registration fee is $60, and includes your attendance in a follow-up webinar that will take place on March 19, 2014, more details to follow. The fee also includes lunch and materials.

Workshop Materials 

The presentation slides and accompanying materials from the February 2014 training are available below.

3Cs Day Two — presentation slides


Understanding Environmental Values

The Engagement Ladder

Public Opinion of Climate Impacts

Using a preparation frame platform

5-D with examples

California Coastal Commission Case Study

Climate Engagement Challenge — Oakland panelists

Additional Web Resources 

Climate Access 

Pew Research Center

Roots Camp


Resource Media 

Frameworks Institute